Don’t like this jacket? You’ve made a mistake lad. Probably you were looking for boohooMAN and took a wrong turn. The internet’s confusing right? It’s okay. I expect you want some jeans with holes in the knees, or a pair of those big white rip-off… Read More
All posts tagged “Bru Na Boinne”
Looking like I’ve shamed myself
Vintage American workwear and military uniform are well mined inspirations for many Japanese and Korean brands. While it frequently results in beautiful, inspiring and meticulous clothing (of the kind we examine regularly here) it does present something of a challenge. How to continuously reinvent? How… Read More
Subdued business
Some serious geometric realness here from Japan’s Bru Na Boinne. It’s like someone’s fired a cannon through a Hasbro warehouse – there’s definitely some Qwirkle in there, possibly even a bit of Rummikub. We’ve seen a fair bit of this kind of thing recently, notably… Read More
Trying hard to look like other things but failing
The CEO of a wind chime start-up
Pre-dishevelled jeans, be they sand-blasted, scribbled on, or God forbid, ripped, are frequently a disaster area. Witness the legions of regional Don Juan’s in calf-clinging abominations; slashed at the knees, throttling at the ankles. That they go sockless in winter, with flimsy ASOS plimsolls or… Read More
You’d tell me if I was too cool wouldn’t you?
What happens when the impossible cool becomes possible? Popular Instagram page The Impossible Cool documents fleeting moments in history, when certain celebrities, totally and completely embodied the very notion of cool. But what happens when that’s you? What happens when you realise, during someone’s birthday… Read More





