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Sunnei: a stab at what feels right for now

Famously, you can’t please all of the dudes all of the time. There are heritage denim fanatics — the kind of guys who typically shop at Son of Stag or Clutch Cafe. Then there are guys who certainly appreciate the beauty of 22oz rope-dyed denim, but are also drawn to more modern fits.

These jeans from Italian imprint Sunnei are more likely to appeal to the latter. If the denim here has a back-story, one of antique looms and irregular weaves, it is not mentioned on the brand site. Rather I suspect, the denim here is good and serviceable, but nothing that demands documents of authenticity. Basically, these are fashion jeans. Or, to put it in a way that’s less likely to induce vomiting, we’re talking leading-edge design, having a stab at what feels right for now.

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