All posts filed under “Sneakers

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That’s trainers dealt with

The insidious devotion to identical sneaker brands and styles exhibited by the attendees of international fashion weeks is remarkable. Particularly as these people position themselves at the pinnacle of individual style and creativity. Yeah, you’re wearing Balenciaga. And so is she. Yep, another pair of… Read More

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Beige me up

The chicanery at the core of fashion, that it perpetuates notions of individualism and ideas, all the while producing myriad versions of the same thing, is fascinating. That the Normcore trend has been widely derided as everything from a satirical construct to non-existent, isn’t stopping… Read More

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Hosed with pizzazz

Broadly, in sneaker terms, you’ve got: sportwear giant offerings (straight up Adidas, Nike etc…) you’ve got your sportswear giant x designer brand colabs (Adidas Y3, Reebok x Opening Ceremony, Adidas x Raf Simons etc…) and you’ve got pure offerings from the designer brand themselves. These undiluted designer… Read More

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A story, of sorts

Given the abundance of story telling in contemporary marketing, it’s all the more remarkable how few interesting stories there actually are to tell. When it comes to menswear, it’s all articulated sleeves, organic this and that and the contribution of some obscure team of weavers indigenous… Read More