All posts filed under “Sneakers

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Hosed with pizzazz

Broadly, in sneaker terms, you’ve got: sportwear giant offerings (straight up Adidas, Nike etc…) you’ve got your sportswear giant x designer brand colabs (Adidas Y3, Reebok x Opening Ceremony, Adidas x Raf Simons etc…) and you’ve got pure offerings from the designer brand themselves. These undiluted designer… Read More

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A story, of sorts

Given the abundance of story telling in contemporary marketing, it’s all the more remarkable how few interesting stories there actually are to tell. When it comes to menswear, it’s all articulated sleeves, organic this and that and the contribution of some obscure team of weavers indigenous… Read More