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SUVSOLE: standing between me and any clear sense of happiness

Occasionally I’ve spotted Japanese brand SUVSOLE crop up at UK retailers Size? and Footpatrol. One style here, one style there, no consistent buys. Currently SUVSOLE is absent from both store’s brand rosters. It’s a shame, because this trail-runner murders.

If you’re about the Hoka One One life, but, like me, haven’t dropped on a pair, these are the niche alternative. I do love Hoka’s (the Engineered Garments co-sign doesn’t hurt) but I’ve now got it in my head that they’re too common.

Let’s be clear, obviously they’re not. I’ve only ever seen one dude in them IRL and he was a ridiculously on-point Japanese dude queuing for a Simone Rocha sample sale. Outside of that, I’ve only spotted them on Nepenthes’ Instagram channels. But (as regular readers will recall) when it comes to menswear, I’m prone to irrational snobbery. It’s a condition that all to frequently stands between me and any clear sense of happiness.

Don’t pity me. I’m a twat. Besides I want a pair of these now.

Take a minute to check out the SUVSOLE range over at Coverchord. Personally I’m not feeling the hi-tops. But the lows… Jesus man. I’m a convert. The tan pair at the top of the page are the ones that drew me in. On board there’s a nubuck upper, eVent lining and a unique EVA and rubber sole developed by SUVSOLE in conjunction with VIBRAM. And I like this detail, I really do, but it’s really down to the look of the things. Chunky, rounded and dad-ish, but with a swerve of crisp modernity that could only come from Japan.

As I say, the tan pair hooked me, but this navy pair are the grail.

These are an exclusive COVERCHORD colourway and you’ll spot the co-branding inside the shoe. This is where I start becoming steadily unhinged. Show me a navy pair of sneakers from a brand no one in the UK wears, co-branded by a cult Japanese store and I’m going to violently assault my current account forthwith. I can’t even with these. Jobs are looking shaky, macroeconomists are predicting a global financial collapse, oh, and we can’t leave the house, and yet me purchasing these has never seemed so inevitable.

Did I mention I’m a twat?


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