Occasionally I’ve spotted Japanese brand SUVSOLE crop up at UK retailers Size? and Footpatrol. One style here, one style there, no consistent buys. Currently SUVSOLE is absent from both store’s brand rosters. It’s a shame, because this trail-runner murders.
If you’re about the Hoka One One life, but, like me, haven’t dropped on a pair, these are the niche alternative. I do love Hoka’s (the Engineered Garments co-sign doesn’t hurt) but I’ve now got it in my head that they’re too common.
Let’s be clear, obviously they’re not. I’ve only ever seen one dude in them IRL and he was a ridiculously on-point Japanese dude queuing for a Simone Rocha sample sale. Outside of that, I’ve only spotted them on Nepenthes’ Instagram channels. But (as regular readers will recall) when it comes to menswear, I’m prone to irrational snobbery. It’s a condition that all to frequently stands between me and any clear sense of happiness.
Don’t pity me. I’m a twat. Besides I want a pair of these now.
