When you look at this picture do you even notice the jacket? Christ forgive me, hide me from those eyes! For some reason retailer I Am Shop have decided to style this unassuming Tender jacket on a dude who’s stare could curdle milk. I’m all… Read More
All posts tagged “Tender”
The kind of beauty you cannot possess (unless you’re an XXL)
Oh dear, oh dear. I first saw this belter from Tender when it dropped at The Bureau a week or so ago. And I was going to spotlight it then, but I got a cold. So I coughed and wheezed. Then moaned and whined. And… Read More
The detail’s in the agrarian voodoo
I own one shirt by Tender. It’s ecru, has short sleeves and a long body. And when I say long, I mean long. If I fist it inside my trousers, it gives my groin the topographical appearance of broccoli. If I wear it hanging out, I… Read More
It costs a bomb and makes you look like you’ve been hit by one
Understanding the brand Tender is a bit like understanding fancy cuisine. When a restaurant features ‘chalk stream trout’ I have no idea whether that’s better than just trout? And when it’s served with ‘monksbeard’, I have literally no idea what fucking monksbeard is, but you… Read More
Discomfort at the chiropractor
I’m not much of a denim snob. I’m a label snob, which is much worse. Jeans I currently have in rotation include OTHER/Shop, orSlow and Blue Blue Japan. I have no knowledge of the technicalities of their looming or otherwise, I was seduced by the… Read More
You’re the realness bruh
So on Monday we discussed ochre. And yesterday brought the brand Folk back to mind. Today touches on both themes as this ochre jacket, with its bold yellow circular pocket trim, looks like it’s come straight from a Folk 2010 look book. Actually we’re looking… Read More





