Nothing pretentious to see here. There’s nothing pretentious about walking around Shoreditch. Being photographed, wearing an assortment of global casual-wear. Nothing pretentious at all. Nothing pretentious about cropping your head off the shots so they look a bit more arty. Nothing the least bit pretentious about juxtaposing your look with images of street art. And nothing pretentious about buying a book about pretentiousness and walking around being photographed holding that book. It’s hungry work though. Eight quid for a coffee and a doughnut? Sounds about right.