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All posts tagged “Ordinary Fits”
Honesty is integral
Authenticity is all. The most meaningful component of digital content. The most effective scheme with which to engage Gen Y. Content must be authentic. Which is why I’m diminishing the extravagance of my crumpled but expensive casual-wear by standing near some urban art works. See?… Read More
I’m not suggesting it’s a game changer
Those with their browsers pointed east might have clocked this Ordinary Fits ‘Harvey’ jacket just pop up on Strato. It’s ‘new’ it says. New to Strato. Thing is, it’s not. The same piece has been on the shelves, much closer to home at Peckham’s Alpha… Read More
The whole ‘no buttons thing’ is of course a thing
Featuring no buttons, this new banger from Ordinary Fits demands a symbiotic relationship with another top. This has to be worn over something. That’s an order. This is not an opportunity to get your abdomen out. So if you’re a Clapham-brained, muscle bro whose ambition… Read More
So what if it’s Comme des Garçons?
As you will see above, I’m resorting to the textbook juxtaposition of bacon roll and Comme des Garçons wallet. It tells a story see, it’s all about narrative. It suggests a laissez-faire, almost accidental slice of urban cool. Bro’s just having a touch of breakfast… Read More
It’s fairly unremarkable
So, there’s this purple wall. It’s in London’s Peckham. I think there’s some building work going on, I dunno, I can’t see over it. It’s fairly unremarkable, save for its vivid purple colour. I thought it might look okay to stand in front of wearing… Read More