I’m a slave to snobbery. I’ve never had any interest in the brand NOAH. Those multi-coloured logo hoodies did it for me. Why was everyone suddenly dressing for an Australian pub quiz? And those caps. With the little + under the brand. Yeah, we get… Read More
Money fucking supermarket! This dude’s grabbed my attention. What a confident bro — sun’s out, guns out. And look at the scale of those trousers. He looks like an egg being swallowed by a snake — but in the coolest possible way. This guy’s modelling… Read More
I’m still looking at shirts like these. Even as the last respirator is wheeled into NHS Nightingale. As Matt Hancock trembles through his briefing. As my Slack channel overflows with YouTube exercise links. Even though the world is on its knees.
If there’s one thing that’s going to get us all through this, it’s the idea that one day soon, a man, perhaps a man like you, will be able to freely wear this exact Zucca jacket in the kind of pretentious east London bar that… Read More
Already Covid-19 has developed a new symptom — conference calls have gone viral. Tinny voices shrieking from smartphones. The robotic echo of bad connections. Hello, can you hear me, I’m here, I’m heeeeere, [fuck me], do you need to restart? Hello, hello… It’s piss, no… Read More
Don’t like this jacket? You’ve made a mistake lad. Probably you were looking for boohooMAN and took a wrong turn. The internet’s confusing right? It’s okay. I expect you want some jeans with holes in the knees, or a pair of those big white rip-off… Read More
