When you look at this picture do you even notice the jacket? Christ forgive me, hide me from those eyes! For some reason retailer I Am Shop have decided to style this unassuming Tender jacket on a dude who’s stare could curdle milk. I’m all… Read More
All posts tagged “I Am Shop”
Nothanksfreewifi: One less act of ecological butchery
TK Maxx is now the UK’s sixth-largest fashion retailer. The ailing Topshop is now number seven, seemingly unable to compete with Maxx’s bazaar of bad taste. I’ve never understood advocates of TK Maxx. I get that for the super-young it can offer a cheap(ish) and… Read More
Hereu: What’s your baggage allowance?
Hold up. Don’t go anywhere. I know what you’re thinking. Thin soles. T-bar strap. Looks like something your niece would wear to primary school. But let’s just give these slender numbers a moment. Is it possible there’s something here for the more open-minded menswearman?
Eastlogue: fossilised in cultural amber
I’m still looking at shirts like these. Even as the last respirator is wheeled into NHS Nightingale. As Matt Hancock trembles through his briefing. As my Slack channel overflows with YouTube exercise links. Even though the world is on its knees.
Infielder Design: Splattered with Covid-19
I’m on the tube, sitting opposite someone in a plague mask. I’m not wearing a plague mask. Now and again we lock eyes. Should I be scared that she’s a carrier? Or am I the infected? Know one trusts anyone anymore. We’re living through The… Read More
BY H: when there’s nowhere left to go
Sometimes you’ve got to just take a breath. Camo, fluoro, leopard prints, colour clash, retro illustration, colliding geometry, idiot words. Synapses firing too fast. So many t-shirts with Droogs on. Too. Much. Pattern. This is menswear today, a street-fight where the Queensberry Rules take two… Read More





