Primury’s new range drops on the 14th – you’ll be able to grab it over on the brand’s site, or Dover Street Market. Personally, I’m all about this grey, white and gum colourway of their Curio model. In a landscape of Flyknit Instapump Footscapes and every stereotypical R&B warbler ‘colab-ing’ with sneaker brands like their career depends on it, Primury stand out. Interesting, slightly subversive and uncommonly beautiful; this brand is about the beauty of design, pure and simple. Love ’em.
The two colourways pictured are actually available now, assuming you’re of the feminine persuasion or have remarkably small feet. If this sounds like you, head to Norse Store now and get involved, the sizes top out at a seven. As both a male man and the possessor of deeply average feet, I have taken action. I contacted Primury direct and a very nice chap called Ben said he’d source an apparently, “quite rare” pair for me in my size. Top service.
So all being well, I’ll soon be the owner of a “quite rare” pair of the grey, white and gum numbers. Each to their own right, but personally I’d rather be swagging round Peckham in these than a pair of anything Kanye West has smeared his idiocy on.