Think of The North Face and you don’t think of suits. Think of The North Face and you think of walkers. The middle-aged hiker: ruddy faced, peeling plasters on his heels and t-shirt that says ‘CAMPING IS INTENTS.’ Think of The North Face Purple Label and it’s a different story. The Japan-only range, designed by the guys at Nanamica, is legendarily desirable amongst #menswear types.

I’d be more than happy to forego all the climbing, walking and outdoorsy garb for a bit of this. Prince of Wales check suiting, unstructured, wrinkly: just the sort of thing to wear with kicks and a T-shirt to suggest you’re in the business of doing business, without actually looking like a businessman.

Strato are pimping this jacket and trousers as separates, but I’d be entirely about wearing it as a suit. It’s basically about the coolest suit you could wear right now. How cool? Put it this way, if anyone enquired where I got it, I wouldn’t even respond. I’d just look at the floor, sigh, take a sip of my scotch and squint into the sunset.