In menswear, one man’s mayonnaise is another man’s salad cream. And so it is with the incoming Uniqlo x White Mountaineering collaboration. It’s not a fashionable thing to say, but think high street versions of ‘designer’ gear are rubbish. All of them. Without exception. I remember back… Read More
All posts tagged “Fr8ight”
Eastlogue: Far from conventional, but is it unconventional enough?
Big Eastlogue and Unaffected drops over at South Korea’s Fr8ight. There’s something interesting going on here — a corduroy jacket with cable knit sleeves that definitely looks better worn than on the hanger. But I’m going to play it safe today and spotlight this over-shirt.
Eastlogue: Is there anything as dumb as not buying this jacket?
Yet again the country appears split in two. There are those that think it’s safer to stay locked in and those that think otherwise. I’m very much in the former group. Having given it some thought, I’ve concluded that I’d rather not risk catching a… Read More
Unaffected: not for use, just for being
Here’s a question for your next Zoom quiz. Outside of their prefix, what connects the words unrivaled, unused and unaffected? Why, whey’re all East Asian men’s casualwear brands of course. And for an extra point: two are from Japan, but which of the three is… Read More
Eastlogue: getting excited just doesn’t feel right
The shops are shut. Inboxes fill with discounts and pop-up digital markets. Beloved indie brands cling to their fans through social media; often not to sell, just to talk. It’s an uncomfortable and introspective time for those of us who consider clothing to be one… Read More
Eastlogue powers up the corduroy
I like Eastlogue. Although not everyone seems to agree. The South Korean brand came and went within a season over at west London’s Garbstore. “It just didn’t sell”, I was told; which I suppose when you’re a shop, is probably quite key. In the UK… Read More





