Presumably it’s written in the Dover Street Online brand book: that you say next to nothing about the products, before adding in the colossal price. Maintains the mystique right?
Contrast embroidery. Chest pocket. Buttoned cuffs. Curved hem. £395 thank you very much. Cha-ching.
With Comme des Garçons the story is implicit. No one’s dying anything with woad. There are no highfalutin Prussian blues or tales of Tibetan artisans. You either buy into Rei Kawakubo’s beautiful chaos or you don’t.
All of which is fine. Unless you’re sitting on the sofa, staring at a screen, trying figure out whether a cotton shirt covered in red topstitching is really worth 400 quid.
Like all art, Comme des Garçons is worth what people are willing to pay. And while it boggles the mind, somehow we’ve got to the point where £395 for a cotton shirt no longer shocks. I remember back in the late 90s you could pick up a similar piece from the Comme des Garçons SHIRT range for £120.
This is from Comme Homme, the more practical, Junya Watanabe designed line. And yes, it is basically a well cut cotton shirt with some artfully placed red tramlines. Button-downs themselves may not feel especially current, but a version this rare surely deserve a pass.
Dunno about you, but I’m in no position to drop this much money on this much shirt. But imagining it through the lens of the hypothetical, I’d fully wear this for a warm spring evening in a pub beer garden. Just sipping my VAT and staring into the middle distance, feigning obliviousness to my 400 quid shirt. Because being real, that’s exactly the point of Comme. Strutting about in unconventional clothes, that often look a bit scruffy, but cost a fortune, while pretending not to have given it a moment’s thought. So far, no one’s invented anything cooler.