NYC bicycle-likers Chari & Co opened in 2008. They offer all manner of clothing and accessories centred around the humble velocipede; from socks and caps, to jackets, tees and those weird fingerless gloves worn by Tour de France participants and stranglers. However, you don’t need to dig the ‘dandy horse’ to get involved.
The brand is now stocked over at Sunny Siders in East London and presented alongside their usual slouchy Japanese olives, navys and greys it seems to make sense. This shirt is the standout – available in the Sunny Siders bricks and mortar, but seemingly absent from their webstore. Non-Londoners can swag direct from Chari & Co. The only question is, do you fuck with that collar?
Yes, that’s a giant sans serif rendering of the brand name around the neck piece. Not usually (or indeed ever) a detail that equates to mad heat. That said. That. Said. There’s something audaciously Junya Watanabe about this thing. But rather than fist-fulls of clashing checks, things are kept fairly simple and, if you take a look at the close up shots, it does look beautifully made. Crisp, clean and with killer snap buttons and taped chest pockets.
Personally, I prefer to take an Uber. The idea of getting my bike on, like some sodden-suited eco-commuter, is only slightly more preferable to being eaten by rattlesnakes. But this shirt is notable. And the brand interesting. Just not quite enough to make me dust off the Grifter.