Story mfg’s sustainability credentials are to be much admired, but it’s their design savvy that dominates in these SS18 shots. Titled Earthshine, the collection wallops references together, managing to create a diverse, but totally coherent next step for the brand. Early 80s hip-hop track-suiting, eco-politicising, geometric skate wear; one minute you’re a flirtatious yogi, the next you’re Schoolly D.
Story mfg are having an open day down at their headquarters at 188 Hackney Road, London between July 1-2, where you can check out the collection. Failing that head over to the brand site to pre-swag your favourites.