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Story mfg SS18 lookbook

Story mfg’s sustainability credentials are to be much admired, but it’s their design savvy that dominates in these SS18 shots. Titled Earthshine, the collection wallops references together, managing to create a diverse, but totally coherent next step for the brand. Early 80s hip-hop track-suiting, eco-politicising,  geometric skate wear; one minute you’re a flirtatious yogi, the next you’re Schoolly D.

Story mfg are having an open day down at their headquarters at 188 Hackney Road, London between July 1-2, where you can check out the collection. Failing that head over to the brand site to pre-swag your favourites.


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