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You don’t just buy these. Unless, you do.

Dudes don’t just go and buy bracelets like this, they acquire them. As part of a barter deal from a farmer in Lagos perhaps. Discovered in the footwell of a borrowed kayak. Found amongst the detritus of a long abandoned Venice Beach campsite. This kind of thing works best with a story attached. You don’t just buy them from Goodhood. Unless, you do.

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Personally I’d find the in-store purchase of an ethnic bracelet like this a shattering embarrassment. There are, after all, few products that carry such perceived cultural luggage. Are you an artist, a bedouin, a surfer or an explorer? Are you a fucking shaman? Fine. Then you’ll already be weighed down by the bracelets you received for helping that aborigine girl milk her kangaroo.

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It might be more accurate to suggest that the market for these are close-shaven GQ business drones –  trying to offset their Reiss suit and entry-level Omega with, “somefink authentic”? After all, the whole ‘sockless milanese businessman thing’ is style-blog-cliche enough for the Barbour Chelsea and pointy-shoe crowd to get onboard. Then again, would they be buying a £100 bangle from Goodhood? Probably not.

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So who’s going to buy one of these Mikia, 100% hemp cord bracelets with Japanese cotton bandana material, coconut button fastening and bead detail? Fucked if I know? Someone who never goes kayaking and never goes camping? Someone who’d be too self-conscious to try and milk anything? Someone who prefers to watch other people have cross-continental, cultural adventures via the medium of a BBC documentary and a bottomless bag of Nik Naks? Someone who writes a daily menswear blog which frequently struggles to focus on one clear point or perspective?

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