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Unfortunately your shopping bag is empty…

…and it’s gonna stay empty. Come on Mr Porter, what kind of bro do you think I am that can drop 240 quid on an OAMC white shirt? Not your target customer? Fine suit yourself. Let’s see who’s laughing when I don’t buy this. It’s me. I’m laughing. I’m laughing a lot. It only looks like I’m crying.

OAMC is designed in France and manufactured in France, Portugal, Italy and Japan. According to their site, OAMC is a resolutely modern splicing of ‘technical innovation’ and ‘rational design.’ ‘Rational design’ as apposed to that ‘irrational design’, that’s held in such high regard nowhere. They’re also influenced by ‘nature’ – which enters them at number 645,765,972 in my ongoing Excel doc of artisan brands claiming to be influenced by nature.

591507_mrp_in_xl

Looking at the above pic you can see this garm is a simple white shirt with a sort of blue square peeking through at the bottom. If you look at the following pics…

591507_mrp_bk_xl 591507_mrp_e3_xl

You’ve see it’s the lining of an almost certainly useless rear pocket. As a detail, I love it. As a place to store your packed lunch and your biro, it probably needs more thought.

See, when you look at a dude wearing it…

591507_mrp_fr_xl

… you can’t see any blue. Unless you’re standing behind him. Then you could. In fact I probably would. If he was daft enough to keep his wallet in that pocket, I could thieve it and use the loot to buy this shirt. Who’s laughing now Mr Porter?

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