Stuff with logos on is crass right? I saw a dude strutting around Brixton the other day in an In-N-Out Burger T-shirt. I sort of feel he would have looked cooler if he’d just started weeping, pulled his shorts down and did a plop in the street. Thing is, as an elitist statement, advertising a American burger chain in South London, comes up all sorts of lame when you consider… Transatlantic flights are no longer the stuff of dreams and In-N-Out Burger is a pretty pedestrian burger chain. It’s the equivalent of walking down Rodeo Drive in a Paddy Power cagoule. Fuck that shit brotherman, I ain’t no one’s billboard. Having said that, I do rather like this sweatshirt…

Thing is, I’m a sucker for embroidered detail. I dislike clothes that advertise their provenance through prints. But embroider that wack and I’m close to sold. Of course, it helps this sweat is from Carven. Even the seductive power of embroidery can’t raise a Superdry or an All Saints from their home within the cultural commode.

Ex-Givenchy design-bod, Guillaume Henry, is piloting Carven right now. And I have to say, what I’ve seen is highly desirable. This sweat is part of a brand new AW14 drop over at End and is offered in burgundy and navy. The only problem is, I love the popping white stitching on the burgundy one, but I hate burgundy. The navy one has more subdued grey detail – it just doesn’t bang as hard.

As erratic meteorologicals turn a barmy day in the park into an over-cast, commiseration of goose pimples and chattering teeth, I can’t think of anything better to shrug on. That said; do make sure your picnic supplies compliment your Parisian chic. I tend to go with a fresh baguette, and nice bottle of Piat d’Or and some of that Laughing Cow cheese. A little pricey sure, but you get what you pay for.