Without wishing to be rude, I’m about to be rude. This is without question the most embarrassing video I have watched for some years. The fact that the participants do this voluntarily and seemingly without any notion of self-awareness, makes it all the more remarkable. Mark and Estel design womenwear. They are very successful. They are also apparently musicians. They are from LA. A fact that almost certainly accounts for what you are about to witness.

The video begins, as their fashion show proper ends. And please remember, what happens next is not a joke. They are serious and I’m told by a fashion insider, “always do this.”