There are a couple of reasons why End Clothing is so successful. Firstly, they’ve masterminded an effective long term growth strategy incorporating both bricks and mortar and massive global digital reach, engendered support from a superior range of brands at presumably favourable rates, while simultaneously serving everyone from the luxe consumer to the sneaker aficionado. Secondly, when the weather’s cold, they don’t put Inverallan knitwear in the sale.
This is one of the few times during a year when the brand Sacai becomes affordable. Comparatively. But with a sale come dangers: mishaps, mistakes and mispurchases and (in a perfect reversal of the rest of the year) those moments when your wallet is bigger than your eyes.
Sacai is the perfect brand to fuck up with in the sale. During off-sale periods it’s so rudely expensive you just want it all. You can’t have it, so you want it. Then the sale drops and you’re fresh out of Christmas, trousering a cash stuffed brown envelope from your folks. Suddenly Sacai’s on sale in Dover Street. The piece you’ve wanted all year has sold out, but there’s still other stuff… It’s Sacai, you’ve got to buy something. Haven’t you?
Let’s start 2019 as we mean to go on, with an amazing pair of shoes, seemingly available only in Japan and the US, and so costly that even those with a healthy envelope of leftover Xmas money will need to secure a supplemental finance arrangement. Sound like a plan?
If you’re visiting friends and famalam over Yulemas, you’ll want to look good: like you’re a success, like you know what’s going on, like you’ve got life by the antlers. This is especially true if your holiday destination is a provincial town in the heart of Brexit country. At least if you lose your cool, trying to explain for the 40th time how exporting goods and services are not the same thing, your outfit will not.
Fortunately a brand new drop at Alpha Shadows contains just the thing.
I bought a faux fur Engineered Garments gilet a couple of years back. It’s reversible actually, black and furry one side, blue canvas the other. Unfortunately, I bought a size medium and due to the thickness of the fur it’s too snug for me. Just another impulse purchase destined for my girl’s wardrobe.
My intention was to wear it, furry-side up, but underneath a medium weight jacket; offering ostentatious glimpses of phoney pelage whenever the wind caught my jacket – yes, I really am this self-obsessed. However, as I say, it was not to be. Although, as we speak, I am in the middle of some equally poncey thoughts concerning this fleece.
Here’s another piece you might find comforting during the impeding Brexmas. It’s a rollneck, with pockets. It’s by Japanese imprint *A VONTADE. And it’s sold in Namu Shop, which, while sounding Japanese, is actually in Texas. Funny that. A thing that sounds like it should be something, but isn’t. Perhaps that concept might click into place amongst this country’s leave voters when local investment dries up, they’re made redundant, they start getting charged double for medicine and they’re left sipping their Special Brew still grumbling about immigrants.