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Wrinkled noses and dismissive smiles

Clothing (or ‘fashion’ if you must) stands apart from other routine middle-class interests. Seemingly it’s culturally acceptable to bore others with your new found chooseatarian lifestyle, your recent visit to the Karni Mata Temple in India, or your devotion to some bullshit fusion of yoga and watching period dramas (all of which I apparently, “simply must do”). But if I pushed clothing in the same way, I’d receive wrinkled noses and dismissive smiles. When someone enthusiastically insists I should visit an expensive restaurant I have no interest in, no eyelids are batted. However, if I insisted that someone’s piss-dreadful coat must be upgraded to a costly imported Japanese number, I’d be called a twat.

I genuinely don’t get it. Anyway, for all you chooseatarian’s out there, here’s a costly imported Japanese coat.

Jelado is another of those American vintage brands that’s now made in Japan. And while this coat might leave a few of you feeling it’s all a bit ‘heritage’ I have two things to say. Firstly, it is. Sold over at Clutch Cafe (you know, Clutch magazine, Japanese dudes in massive turned up jeans, tattoos, chromey motorbikes, heavy leather shoes  – like Back to the Future on steroids) it’s a piece that uses a rare, 1920’s Japanese Blanket pattern and the product description whiffles on about, “Lakota tribes”, “sacred worship” and “spirits.” It’s proper heritage.

Secondly, I don’t care about any of that. I just looks amazing. I would argue that the giant scale of the pattern even muddies the heritage associations, to my eyes it looks strongly contemporary. Worn with the right gear, I don’t think this would look ‘costumey’ at all, I think it’d look amazing.

Lovely soft medium weight wool, mother of pearl cat eye buttons, a couple of hip pockets and a chin strap – the details are neat, traditional and, as you’d expect, true to the original period. The pattern is the thing though. Needless to say you’d be the only one at any gathering in one. Leaving you free to laboriously explain why everyone else needs to drop everything and go and buy one themselves.

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