I didn’t buy this red coat in homage to a certain 1973, Donald Sutherland occult thriller – irrespective of the heavy-handedness above. I bought it because, like most garms, I saw a pic online of some bro looking sharp in one and I wanted to look like him. I could pretend I was ‘inspired’. But what I actually did was find a coat as similar to his as possible and then buy it.

When you first wear a bright red coat, a few things quickly become apparent. Firstly, red is like, really bright. People totally notice it. I mean, there’s a reason why it’s used for stop signs, telephone boxes and the most popular fruit.

Secondly, you start to notice just how many people are wearing red coats. People you hadn’t noticed before. These are not bros, trying to bust a statement piece. But geriatric women with wispy beards . Old codgers in pubs cradling half a mild. And old codgers limping home from the pub, with their bearded wives.

Lastly, your friends will take the piss. This in itself, is not that surprising. You’re wearing a bright red coat. But what you may find surprising is the sheer lack of imagination, your whip-smart, culturally aware bros-in-arms are capable of in their piss-takery.

“Jesus man, you look like a, like a… phone box.”

Good one.

“Dude, that jacket yeah… it’s kind of like… you know, a phone box and shit.”

Nice, yeah, the other guy said that.

“Hahah, that coat is a bit like a… post box.”

Post box, yes, not a phone box. Well done.

You can almost see the mental cogs revolve, as the banterer reaches for something red, that isn’t a phone box or a telephone box, gives up and says one or the other.

Whatevs. I picked this red mac up from Albam. Occasionally they put deadstock up on their Ebay page and start the bidding pretty low. So if you’re a fan of the brand, you should follow them up on Facebook to get the updates.

I’m also rocking a bunch of Folk stuff. It’s a brand I’ve followed for some time and I admire their dedication to their signature look. Evolving season on season, but fundamentally staying true to their refined casual wear, with quirky details ethos. This grey roll-neck features an unusually low, buttoned breast pocket, while these navy trousers have cream salvage detail and cream contrast detail on the rear pockets.

This vintage Rolex is from 1968, it’s a proper old school winder. You can pick a decent old Rolex up for around a thousand pounds and personally, I much prefer going the vintage route. I love that these old watches don’t have the highly polished chrome gleam that modern timepieces boast. There’s something softer and more anonymous about an old watch. A suggestion that there’s been a story behind it, and that you wearing it, just furthers the tale. For me, this seems so much more desirable, than the more obvious, dazzling examples in high-street jewelers.

These loafers are Japanese and from Beams Plus. They’ve got an unusual tone of reddy, orange on the sole, which smacks of being made in a non-western factory. They’re also, quite low on the vamp. Rather like 1960’s US Bass Weejuns, these show quite a lot of sock – they’re a real mash-up of Japanese and US Ivy League cultures. Currently, most contemporary loafers have quite a high vamp. So I like to think, by wearing these I’m taking a modest stand the homogenisation of popular western menswear. I’m trying to be non-conformist. I’m going rogue, you might say.